TikTok’s Allergen Labelling Crisis: Why Food Sellers Need to Step Up

If you’ve scrolled through TikTok Shop lately, you’ve probably seen home bakers and independent food sellers turning side hustles into small businesses. But, as recent high-profile investigations have shown, a growing number of these sellers are listing food products without any allergen or ingredient labelling—a serious risk for anyone with allergies.

The Real-World Risk

The BBC investigation was first to break the story: sellers using TikTok Shop to flog snacks, sweets, and meal kits, sometimes claiming “not applicable” for allergen info, or missing it entirely. The Grocer and Express & Star have since echoed the warning—making it clear this is a national problem, not just an online quirk.

“The platform is awash with sellers failing to provide legally required allergen information. Some listings make no mention of ingredients, while others incorrectly state allergens are ‘not applicable’.”
— The Grocer

Georgina: Raising the Alarm for Safer Food

Georgina, Regulatory and Nutrition Advisor at The Nutrient Gap, has been a leading voice on LinkedIn and beyond, calling for urgent action:

“With Natasha’s Law and the latest FSA guidance, there’s simply no excuse for selling food—anywhere—without listing allergens. Food safety is non-negotiable. Tools like Allergen Checker make it genuinely easy and accessible for everyone to do the right thing.”

Labelling Isn’t Optional—It’s the Law

With more than two million people in the UK living with food allergies, the new FSA guidance and Natasha’s Law are crystal clear: allergens must be listed at the point of sale and on the packaging, whether food is sold in person or online.

Free, Digital Solutions for All Sellers

We know many small businesses and side hustles find compliance tough. That’s why Allergen Checker is now completely free for up to 50 menu items—no strings attached.

  • Compliant, digital labels and QR codes in minutes

  • Meets latest FSA and Natasha’s Law requirements

  • Simple, step-by-step process for any seller

  • Trusted by professionals like Georgina and food safety advocates nationwide

Let’s Set the Standard—Together

With the right tools, there’s no need to take risks or cut corners. Allergen Checker gives every seller—from market traders to TikTok stars—the power to keep customers safe and fully comply with the law.

Try Allergen Checker for free today:
https://allergenchecker.co.uk

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